Here, you will discover a range of videos which demonstrate my diverse talents in many aspects of the production process. Whether it be storytelling or commercials, I was responsible for every aspect from the list below unless otherwise credited. This is not just a showcase of my work, it’s an insight into who I am as a creative professional. So, feel free to delve in, and I hope you enjoy my work as much as I loved creating it.
Areas of Expertise
Producer, Director, Editor, Copywriter, Director of Photography, Camera Operator, Lighting, Sound, and Motion Design
Adobe Premiere Pro, Adobe After Effects, and Adobe Audition
A Big Employer with a Big Heart
Bank of America / Best Place for Working Parents | Documentary / Storytelling / Promotional
To celebrate Bank of America’s recognition as the “Innovator Award” recipient from Best Place for Working Parents, we were brought in to produce a video that captured the heart behind their employee-centered approach. The goal was to highlight the forward-thinking benefits that support working parents while also giving the piece a personal, human touch. By blending clear, visually engaging breakdowns of their standout programs with an authentic employee story, we crafted a narrative that showcased not only what Bank of America offers, but why it matters. The final video honored their achievement, reinforced their leadership in workplace innovation, and celebrated the families and futures they’re helping support.
Credits
Assistant Director: Justin Vasquez
We Started It
Jimboy’s Tacos | Promotional
To spotlight their pioneering roots, Jimboy’s Tacos set out to remind customers that they didn’t just join the American taco trend—they sparked it. For the “We Started It” campaign, our goal was to bring that bold origin story to life, tracing their beginnings on the shores of Lake Tahoe. By showcasing their iconic original taco, we tapped into the flavors and traditions that built Jimboy’s loyal following. Through evocative visuals, thoughtful storytelling, and dynamic motion graphics, we created a compelling piece that not only celebrated where Jimboy’s came from but also reconnected customers with the reason they fell in love with the brand in the first place.
Credits
Graphic Design: Micah Wimberley
Where It All Began
ResponsiveEd | Documentary / Storytelling / Promotional
The goal was to convey the powerful narrative of the client’s determination and drive that led them to found an organization aiming to alter the trajectory of many young lives through education. To vividly paint their journey, a diverse array of storytelling techniques such as animation and archived visuals were employed. To inject more depth and personalize the narrative, we interspersed these elements with intimate interviews featuring the founders and beneficiaries of the organization. This combination of different mediums was geared to capture the heart, spirit, and essence of their remarkable story.
Credits
Animation: Tyra Greer
Winner of a Muse Creative Award for Videos in Education
Winner of a Telly Award for Videos in Education
Uncovering Hidden Risk
American Heart Association | Informational / Motion Graphics
For the American Heart Association, we developed a motion-graphics–driven informational video aimed at equipping physicians with essential knowledge about Lp(a) and its impact on cardiovascular risk. The goal was to translate complex medical information into a clear, visually engaging format that would resonate with a clinical audience. Through clean graphics, concise data visualization, and a streamlined narrative, we highlighted why Lp(a) testing is critical and how providers can incorporate it into routine care. The final deliverable delivered both clarity and urgency—empowering doctors with the insight they need to better identify at-risk patients and improve long-term outcomes.
Credits
Creative Direction & Graphic Design: Pierce Goetz
More Than Educators
ResponsiveEd | Promotional
The goal was to clearly highlight the significant contributions of the brand to the field of education and emphasize their position as industry leaders. To accomplish this, an inspirational script was written that underlined the transformative role they have played in modern education. Powerful imagery and real-world examples were showcased to provide a captivating and engaging story of their position in the industry.
Credits
Camera Operators and Lighting: Simon Toledo, Tyra Greer, and Jordan Bratcher
Authentically Personalized
iSchool Virtual Academy | Commercial
The goal was to debunk the misconception that online schooling lacks personal interaction and that it can be isolating. Their request was to illustrate their commitment to personalization and individual student attention, emphasizing the warm, caring and dynamic relationship between the students and educators, as well as the interactive role of the dedicated success coaches.
Credits
Director of Photography: Caleb Karrenbrock
Production Team: Tyra Greer, and Jordan Bratcher
Production Assistant: Breianna Hamilton
HMUA: Grand Slam Glam
Jaylen’s Story
iSchool Virtual Academy | Storytelling
The goal was to interview both a successful graduate and his parents to unravel how the virtual school had been instrumental in molding this student. The central narrative revolved around how their tailored education equipped this particular student for future endeavors beyond high school. It was intended to highlight how a student can gain a high quality, comprehensive education through the their virtual programs and inspire prospective students and parents about the transformative possibilities of online learning.
Credits
Camera Operator: Jordan Bratcher
Editor: Tyra Greer
What Does It Mean To Graduate?
Premier High School | Commercial
The goal was to highlight the client’s emphasis on personalization, particularly showcasing their innovative Career Technical Education courses that are aimed at career-readiness. They wanted to underline the crucial role that earning a diploma plays in the lives of students, visualizing this with images of students accomplishing their dream of high school graduation. The vision was to exhibit not just a school, but a nurturing environment that fosters growth and achievement.
Credits
Copywriter: Jack Bentele
Director of Photography: Simon Toledo
Gaffer: Tyra Greer
Production Assistant: Breianna Hamilton
HMUA: Dallas Hair and Makeup
Building Independence
Foundation School for Autism | Promotional
The goal was to encapsulate the incredible efforts of an early education school for children with autism, highlighting their approach to preparing these students for traditional education environments. They also wanted to illuminate the school’s pivotal role in transforming the perception of parents about the life prospects of their children with autism. The client emphasized capturing the heartfelt moments of breakthrough, joy, and progress, aiming to reveal the school’s impact, not only in providing an education but also in instilling a newfound hope for families and students alike.
Credits
Camera Operator: Simon Toledo
Editor: Tyra Greer
Winner of a Telly Award for Videos in Education